What does edtech marketing actually cost?
Most agencies will not publish a price. This breaks down what you are actually buying, how to turn any retainer quote into an hourly figure you can compare, and what different budgets get you.
9 min read
Working notes on marketing, enrolment and growth for edtech, alternative education and career platforms.
Most agencies will not publish a price. This breaks down what you are actually buying, how to turn any retainer quote into an hourly figure you can compare, and what different budgets get you.
9 min read
Plenty of people want what your program produces. Far fewer enrol. The reason is structural, and it explains why SaaS playbooks underperform on education products.
10 min read
A cohort has a start date, which means the marketing has a shape that always-on signup funnels do not. This covers the timeline, the waitlist, and what to do when the numbers are short.
11 min read
Three ways to get marketing done, each solving a different problem. A decision framework, including the cases where hiring an agency is the wrong call.
9 min read
The questions that separate an agency that understands education products from one that will run a SaaS playbook at your enrolment funnel, plus the answers that should end a conversation.
8 min read